The Importance of Updating Google Business Information

Hello, and welcome to another exciting blog post from Coastal.Dev! As champions of empowering coastal businesses in the digital landscape, we’re taking a deep dive into why keeping your Google Business Information updated is a beachfront necessity. So, put on your digital sunscreen and let’s dive right in!

Understanding Google Business Information

Before we dive into the deep end, let’s start with the basics. Your Google Business Information is essentially the digital face of your business on Google’s platforms. This includes your business name, location, contact details, operating hours, and customer reviews. Think of it as your digital storefront on the world’s most popular search engine.

The Significance of Updated Google Business Information

So, why does updated Google Business Information matter? The answer is as clear as the waters of Myrtle Beach, SC. Let’s explore:

1. Optimizes Search Engine Visibility

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Google’s algorithms are designed to favor businesses that provide accurate and up-to-date information. This directly impacts your SEO efforts, meaning that having complete and accurate business information can significantly boost your visibility in search results. For example, if your business recently extended operating hours, updating this information on Google can increase visibility for searches like “late-night restaurants in Myrtle Beach.”

2. Ensures Effective Customer Communication

Your Google Business Information serves as a direct line of communication with potential customers. It’s where they check your opening hours, find your contact details, or even read customer reviews. An example of this would be a local business in Myrtle Beach that has recently started offering a unique logo design service. By updating this on their Google Business profile, they effectively communicate this new service to potential customers.

3. Builds and Maintains Customer Trust

Trust is a key element in the customer-business relationship. Maintaining accurate and current business information helps build and maintain this trust. For instance, if a customer plans a visit based on the operating hours listed on Google, and finds your business closed upon arrival, this can lead to a loss of trust and potentially, future business.

How to Keep Your Google Business Information Up-to-Date

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Now that we understand why it’s so important, let’s look at how you can keep your Google Business Information current:

  1. Log in to your Google My Business account: This is where all your business information is stored. You’ll need to have access to this account to make changes.
  2. Check your information regularly: Set a schedule to review your Google Business Information. This could be weekly, monthly, or whatever works best for your business.
  3. Make necessary updates: If you’ve moved locations, updated your phone number, or adjusted your operating hours, reflect these changes in your Google Business Information.

Nine Strategies for optimizing your Google Business Profile

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  1. Update Your Listing Often: Google uses the consistency of your business’s name, address, and phone number (NAP consistency) to determine your local ranking. Make sure your Google Business Profile matches the information on your site and is consistent with other online listings of your business. This includes business name, address, phone number, contact details, categories, description, product/service info, locations served, business hours, business website, and brand logo.
  2. Include All Relevant Data in Your Listing: Google prioritizes listings with the most relevant data. Your listing should include basic information like what your company does, your business location or locations served, and contact information. If you’re a service area business, include all the locations you serve. Include relevant categories and keywords in your listings where possible. You can also publish Google Posts through your profile to provide helpful local information and incorporate relevant terms. If you run Google Ads, you can connect your Google profile to your ad account to add location extensions to any local ads you run.
  3. Monitor and Respond to Reviews: Online reviews are crucial to a business’s success and can help boost your local rankings. If you come across negative reviews, respond as quickly as possible without irritating the consumer. This usually involves asking to speak with the consumer offline to address their issue on a one-on-one basis.
  4. Share Photos to Boost Authenticity: Listings with photos are twice as likely to be considered reputable than businesses without photos. These listings also generate around 35% more click-throughs to their sites.
  5. Allow Customers to Message You: Google Business Profile allows customers to send messages directly through your local business listing. This can improve the reputation of your business, especially if you provide quick and helpful responses. It’s essential to keep message response time within 24 hours for the best performance and exposure through your Google Profile listing.
  6. Refer to Consumer Insights: The Insights section of your Google business dashboard provides valuable information about customer interactions with your profile and data you can use to optimize your site content. This includes the searches people use to find your business online, how customers find your business, the number of mobile click-to-call interactions through your listing, clicks to your site, and more.
  7. Add Info About Products or Services: The Products and Services sections of your Google Profile allow you to provide more descriptive information about your business offerings. When you add this information to your Google business account, local searchers can click on a tab that showcases this information, encouraging them to do business with you.
  8. Showcase Extra Amenities You Can Offer: Be thorough with the information on your listing. Sometimes it’s the small details that result in a conversion. For instance, if you’re a small hotel, the facilities you provide could be the deciding factor for a reservation. Do you offer a laundry service or pet-friendly rooms? Include these details in your listing.
  9. Improve Google Business Profile Reporting: Some leading SEO reporting software, such as Semrush, includes integrations to connect your Google Business Profile to the software for additional insights. Analyze your Google Business Profile stats in combination with other important SEO metrics for maximum insight.

Conclusion: Your Google Business Information Matters

In our increasingly digital world, your online presence is a significant part of your business identity, particularly in vibrant and competitive areas like Myrtle Beach, SC. Keeping your Google Business Information up-to-date is a powerful way to optimize your online presence, communicate effectively with customers, and build lasting trust.

As always, Coastal.Dev is here to support you through all your digital adventures. Whether you need assistance with website development, are interested in our ongoing support packages, or simply want to know more about us, don’t hesitate to contact us.

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